Top 18 Free SEO Tools To Rank Your website

If you're looking for free SEO (Search Engine Optimization) tools that still provide valuable insights, there are several excellent options available. While they may not be as feature-rich as paid tools like Ahrefs or SEMrush, these free tools can still help you with keyword research, on-page optimization, and performance tracking. 

                                         Top 20 Paid SEO Tools To Rank Your website                                        

Here are some of the best free SEO tools:

1. Google Search Console

• Best for: Tracking your website’s SEO performance and troubleshooting.
• Key Features:
  • Monitor search performance (queries, clicks, impressions).
  • Identify indexing issues.
  • Track Core Web Vitals for page speed and user experience.
  • Check keyword rankings and CTR.
• Why Use It: Essential for tracking how your site performs in Google search and fixing issues that may affect rankings.

2. Google Analytics

• Best for: Website traffic analysis and user behavior tracking.
• Key Features:
  • Traffic insights (visitors, sessions, bounce rate).
  • User behavior analysis (time on site, page views).
  • Track conversions, goal completions, and site performance.
• Why Use It: Google Analytics provides invaluable data on your website visitors, traffic sources, and content performance, which helps shape your SEO strategy.

3. Google Keyword Planner

• Best for: Keyword research for SEO and PPC (Pay-per-click) campaigns.
• Key Features:
  • Discover new keyword ideas and search volumes.
  • Get historical statistics on keyword performance.
  • Check keyword competition and bid estimates.
• Why Use It: It's a free tool from Google that helps you find relevant keywords for your SEO and Google Ads campaigns, providing reliable data.

4. Ubersuggest

• Best for: Basic keyword research and site audit.
• Key Features:
  • Keyword ideas, search volume, and SEO difficulty.
  • Content ideas based on trending topics.
  • Backlink analysis and rank tracking.
• Why Use It: Ubersuggest offers a free version that’s very beginner-friendly, allowing you to research keywords and analyze your competitors' strategies.

5. AnswerThePublic

• Best for: Generating content ideas based on real user queries.
• Key Features:
  • Visualize commonly asked questions related to your keyword.
  • Identify long-tail keywords for content.
• Why Use It: Great for content ideation and understanding what questions your target audience is asking, which helps with keyword targeting.

6. Moz Link Explorer (Free Version)

• Best for: Backlink research and domain authority insights.
• Key Features:
  • Check inbound links to your site.
  • Analyze your domain authority (DA) and page authority (PA).
  • Identify lost and new backlinks.
• Why Use It: Moz’s free link explorer helps you track your website’s backlink profile, offering insights into your site's authority and competitive position.

7. Screaming Frog SEO Spider (Free Version)

• Best for: Technical SEO audits and site crawling.
• Key Features:
  • Crawl up to 500 URLs for free.
  • Identify broken links, duplicate content, and missing metadata.
  • Generate XML sitemaps and audit redirect chains.
• Why Use It: The free version of Screaming Frog is perfect for small websites and offers detailed technical audits to improve on-page SEO and site health.

8. Yoast SEO (Free WordPress Plugin)

• Best for: On-page SEO for WordPress sites.
• Key Features:
  • Real-time SEO recommendations for content optimization.
  • XML Sitemap generation.
  • Metadata optimization for better search visibility.
• Why Use It: Yoast SEO is the go-to free plugin for WordPress users, helping optimize on-page SEO, improve readability, and manage meta descriptions.

9. Rank Math (Free WordPress Plugin)

• Best for: Advanced on-page SEO features for WordPress.
• Key Features:
  • Real-time SEO analysis and recommendations.
  • Built-in keyword tracking.
  • Rich snippet and schema markup support.
• Why Use It: Rank Math offers more features in its free version than Yoast, making it a great alternative for WordPress SEO optimization.

10. GTmetrix

• Best for: Website speed and performance analysis.
• Key Features:
  • Analyze page load times and performance metrics.
  • Get recommendations for improving page speed (e.g., image optimization, caching).
  • Check Core Web Vitals and mobile responsiveness.
• Why Use It: Improving page speed is critical for SEO, and GTmetrix provides detailed reports on what’s slowing down your site and how to fix it.

11. Google PageSpeed Insights

• Best for: Page speed and mobile performance optimization.
• Key Features:
  • Analyze page load speed for desktop and mobile.
  • Get actionable recommendations for improving performance.
  • Core Web Vitals report for user experience optimization.
• Why Use It: It provides insights straight from Google, so you know exactly what to fix to improve your page speed and SEO ranking.

12. SEOquake

• Best for: Browser-based SEO analysis.
• Key Features:
  • Analyze SEO metrics directly from your browser.
  • Check keyword density, on-page SEO, and backlinks.
  • Compare URLs(Uniform Resource Locators) in SERPs (Search Engine Result Pages).
• Why Use It: This free browser extension is a quick way to check SEO metrics for any site without leaving your browser, making it handy for on-the-go analysis.

13. Small SEO Tools

• Best for: A collection of free SEO utilities.
• Key Features:
  • Plagiarism checker, keyword position checker, and backlink checker.
  • Grammar checker and meta tag analyzer.
  • Image optimization tools.
• Why Use It: This platform offers a variety of small but effective SEO tools for free, useful for quick checks on different aspects of your SEO.

14. Woorank (Free Analysis)

• Best for: Instant SEO auditing.
• Key Features:
  • Analyze website performance with an overall SEO score.
  • Get recommendations on usability, mobile optimization, and speed.
  • Backlink and on-page SEO analysis.
• Why Use It: Woorank provides a free website audit with recommendations for improving your SEO strategy, ideal for quick site checks.

15. CanIRank

• Best for: Keyword ranking potential and SEO suggestions.
• Key Features:
  • Analyze how difficult it is to rank for specific keywords.
  • Get action-based SEO recommendations.

• Why Use It: CanIRank offers personalized suggestions based on your site’s current SEO status and keyword potential, making it easy to identify high-value opportunities.

16. Bing Webmaster Tools

• Best for: Website performance tracking on Bing and Yahoo.
• Key Features:
  • Monitor search performance, backlinks, and crawl errors.
  • Submit sitemaps for indexing.
  • Get keyword insights for Bing searches.
• Why Use It: A free tool similar to Google Search Console, but for Bing, it provides data on how your website performs on Bing and Yahoo, which can help drive more traffic from these search engines.

17. Keyword Surfer (Chrome Extension)

• Best for: On-the-fly keyword research.
• Key Features:
  • Shows keyword search volume directly in Google search results.
  • Provides related keywords and their search volume.
  • CPC data for paid search insights.
• Why Use It: This free browser extension provides instant keyword research while browsing Google, allowing you to analyze keywords quickly.

                                                Top 20 Paid SEO Tools To Rank Your website

18. OpenLinkProfiler

• Best for: Free backlink analysis.
• Key Features:
  • Check backlinks to your site and analyze link quality.
  • Identify new and lost links.
  • Export up to 1000 backlinks for free.
• Why Use It: A solid free tool for checking your website’s backlink profile and analyzing the quality of incoming links.

These free SEO tools provide powerful insights into various aspects of your SEO strategy, including keyword research, technical SEO, backlinks, and content optimization. They can be particularly useful for small businesses, freelancers, and marketers working on a tight budget.